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MARKETING TRAINING
Competitive Strategies
Competitive Intelligence I
Competitive Intelligence II
Creating Competitive Advantage
Critical Competitive Analysis
Influencing Buyer Decision
Critical Customer Analysis
Influencing Buyer Decision Making
Promotional Effectiveness
How to Plan an Effective Promotional
Strateg
Enhancing Creative Strategy
Enhancing Sales Promotions
Branding Decisions
Marketing Research
Customer Satisfaction Research
Marketing Research without costing
the earth
Modelling Results with SEM AMOS
Marketing Planning
Strategic Marketing Planning I
Strategic Marketing Planning II
Research Powered Marketing Planning
Marketing Orientation
Marketing for Non-Marketing
Personnel
Building an Integrated Marketing
Organisation
Marketing Presentations
Delivering Winning Marketing Presentations
Public Relations
Building Coporate Image
PR for Non-PR Managers
PR for Beginners
Value, Satisfaction, Loyalty
Building Total Customer Satisfaction
Expanding Value, Building Loyalty
Creating Loyalty Programmes
Strategic Pricing
Strategic Pricing: Finance vs. Marketing
Strategic Pricing for Beginners
Service Marketing
Marketing Services Effectively
Service Marketing Planning
Industrial Marketing
Industrial Marketing Planning beyond
Salesmanship
MODULAR MARKETING TRAINING PROGRAMMES
Module 1: Mastering Marketing Basics
Module 2: Creating Value
Module 3: Planning Business Marketing
Module 4: Managing Programmes & Customers
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SALES
TRAINING
Retail Selling Skills
Professional Selling Skills
Consultative Selling Skills
Critical Key Account Management
Skills
Managing Objections
Improving Questioning Skills
Identifying Needs, Providing Solutions
Prospecting & Following-Up
Strategic Sales Planning
Managing Difficult Customers
Managing Time & Stress Productively
Solving Problems, Making Profitable
Decisions
Customer Service Excellence
Negotiation Skills
MODULAR TRAINING FOR SALES MANAGERS
Module 1: Sales Management Functions
Module 2: Developing the Selling
Function
Module 3: Setting Sales Goals and
Structure
Module 4: Building A Sales Programme
Module 5: Leading and Motivating
the Sales Force
MODULAR TRAINING FOR SALES REPRESENTATIVES
Module 1: Basic Selling Skills
Module 2: Preparing for Relationship
Selling
Module 3: Prospecting, Presenting
and Following-Up
Module 4: Planning Your Career in
Selling
MENTAL TOUGHNESS TRAINING FOR SALES
PROFESSIONALS
The Winning Attitude
Critical Personal Assessment
Creativity & Innovation
Selling As A Career
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